Baby Basics is a health literacy program that helps pregnant moms read, understand, and act upon health information. Baby Basics was created for underserved families by The What to Expect Foundation, named after the bestselling pregnancy guide, What to Expect When You’re Expecting.
The clinic-based Baby Basics program has the following goals:
- Provide comprehensive and easy-to-read prenatal materials that are not only beautiful but also serve as a catalyst for learning and family literacy.
- Enable providers to integrate health literacy and cultural competency tools into daily practice to improve patient communication and compliance.
- Empower parents to effectively navigate the healthcare system and become better advocates for themselves and their families.
The Baby Basics materials can be used one-on-one or with groups of pregnant women:
- The Baby Basics book - written at 3rd and 5th grade reading levels – contains information, tips, and the stories of women who have faced difficulties during pregnancy. The content of the book meets ACOG health education standards.
- The Baby Basics planner helps your clients get organized. The booklet has space to record appointments, test results, and instructions.
- The Baby Basics index poster for exam rooms contains the book’s index and enables providers to find important page numbers for clients.
- Baby Basics posters and materials promote the program in your clinic.
Join the 300 Baltimore healthcare providers who distribute the Baby Basics books and planners to their pregnant clients and help link them to Baby Basics Moms Clubs.
A 10 minute video about The What to Expect Foundation and the Baby Basics Program is available at: http://www.youtube.com/watch?v=pqRgkLQSX04.